Left to right: Itsuki Nomura (nCino), Shogo Koda (Dexterity), Makoto Shibata (FINOLAB), Yuki Kishi (YKBridge) During SusHiTech Week in Tokyo, we hosted the Country Manager Meetup in collaboration with FINOLAB, bringing together overseas founders, Japan-based operators, and aspiring Country Managers. We were joined by three experienced speakers who have built and supported Japan businesses from the ground up: Itsuki Nomura (Country Manager, nCino) Shogo Koda (Head of Japan, De

When working with Japanese companies, understanding workplace attire is more than just a matter of dress code. It reflects deeper cultural values such as professionalism, respect, group harmony, and attention to detail. For international partners, what may seem like a minor detail can significantly influence first impressions and long-term business relationships. Why Attire Matters in Japan In Japan, appearance is closely tied to credibility. A well-considered outfit signals

Japan’s non-alcoholic beverage industry is one of the most sophisticated and innovation-driven markets in the world. From convenience store shelves to vending machines on every corner, the sector reflects deep consumer insights, advanced product development, and highly competitive branding strategies. For global companies, Japan offers not only a sizeable market but also a testing ground for premiumisation, functional products, and rapid innovation cycles. Market Size and Str

When working with Japanese companies, understanding how time is perceived is not just helpful — it is essential for building trust and long-term relationships . Japan’s approach to time is deeply rooted in culture, social expectations, and professional norms. For international partners, overlooking these nuances can lead to misunderstandings, even when intentions are good. Time as a Form of Respect In Japan, time is not simply a resource to manage — it is a reflection of resp

Japan’s confectionery industry is far more than just sweets — it represents a unique intersection of culture, craftsmanship, and advanced consumer marketing . From centuries-old wagashi traditions to globally recognised snack brands, the sector offers valuable insights into how products can evolve while staying deeply rooted in identity. Market Size & Structure Japan’s confectionery market is estimated at approximately ¥10–11 trillion (£50–60 billion) , making it one of the l

When doing business in Japan, success is not built solely in boardrooms—it often begins (and deepens) over dinner and drinks. The 飲み会 (nomikai) , or after-work gathering, is a core part of Japanese corporate culture and plays a surprisingly strategic role in building trust, alignment, and long-term partnerships. For international professionals, understanding how to navigate a nomikai can be the difference between a transactional relationship and a genuinely trusted partnershi

Japan’s insurance industry is one of the largest and most mature in the world, shaped by a rapidly ageing population, high savings rates, and a strong risk-awareness culture. Despite its maturity, the sector is now entering a period of transformation driven by demographic shifts, digitalisation, and evolving customer expectations. Market Size and Structure Japan’s insurance market is estimated to exceed ¥40–50 trillion (approx. $270–330 billion) annually in premiums , making

When working with Japanese companies, understanding communication goes beyond first impressions. While initial meetings set the tone, it is the everyday workplace conversations that ultimately shape the success of a partnership. These interactions often reflect deeper cultural values—such as harmony, hierarchy, and long-term thinking—which can be unfamiliar to international partners. 1. Clarity Is Balanced with Subtlety In many Western workplaces, direct communication is val

Japan’s beverage industry is one of the most dynamic and innovative consumer markets globally. From ready-to-drink (RTD) teas and functional beverages to premium alcohol and convenience-driven formats, the sector reflects both changing consumer lifestyles and Japan’s unique cultural preferences. Market Size and Structure Japan’s beverage market is valued at approximately ¥20–25 trillion ($130–170 billion USD) , making it one of the largest in the world. The industry spans mul

Entering into a partnership with a Japanese company can open doors to one of the world’s most sophisticated and relationship-driven markets. However, success in Japan often depends not only on what you say, but how you say it—especially during the very first conversation. Understanding the nuances of that initial interaction can significantly influence how trust, credibility, and long-term collaboration are established. 1. First Impressions Are Formal—and Matter Deeply Japan

Japan’s pharmaceutical industry stands as one of the largest and most sophisticated healthcare markets in the world. Driven by an ageing population, advanced medical infrastructure, and strong regulatory standards, the sector continues to evolve rapidly while presenting both opportunities and structural challenges. Market Size and Growth Dynamics Japan is currently the third-largest pharmaceutical market globally , following the United States and China. The market is valued a

Entering the Japanese market offers significant opportunities, but success depends not only on strategy and product-market fit. One of the most underestimated factors is communication—particularly how business calls are conducted. For many overseas companies, the first few calls with Japanese partners can feel unexpectedly formal, structured, and at times, indirect. Understanding these differences early can dramatically improve relationship-building and long-term success. 1.

Japan’s cosmetics industry remains one of the most sophisticated and influential beauty markets in the world. Known for its emphasis on quality, safety, functionality, and elegant branding, Japan continues to shape global beauty trends well beyond its domestic market. While growth is steadier than in some fast-expanding emerging markets, the sector remains sizeable and strategically important, supported by premium skincare demand, strong heritage brands, and continuous produc

A realistic Japan market entry timeline for startup CEOs — what actually happens month by month, why Japan moves slowly, and how to navigate your first 12 months without losing momentum.

Avoid the most common Japan market entry mistakes foreign startups make. From misreading silence to premature scaling, here's what actually goes wrong — and how to fix it.

Social media has become an important channel for business communication and brand building around the world. However, when partnering with Japanese companies, the role of social media — often referred to as SNS in Japan — differs in several key ways compared with Western markets. Understanding how Japanese companies approach social media is essential before starting collaborations, marketing campaigns, or brand partnerships in Japan. 1. Platform Landscape: Different Prioriti

Japan’s convenience stores — widely known as konbini — are one of the most sophisticated retail systems in the world. Far beyond simple corner shops, they function as essential infrastructure for daily life, offering food, financial services, logistics, and digital payment solutions. With thousands of locations operating 24 hours a day, convenience stores play a unique role in Japan’s consumer economy. Market Size and Importance Japan’s convenience store market is massive an

When doing business in Japan, small details often carry significant meaning. One of the most symbolic examples is the business card , known in Japanese as meishi . While exchanging business cards may seem like a routine step in many countries, in Japan it is treated as an important ritual that reflects respect, professionalism, and hierarchy. Understanding the role of meishi is essential for anyone planning to work with Japanese companies. Why Business Cards Matter in Japan

Japan has one of the largest and most sophisticated food industries in the world. The country’s food market is estimated to be worth around USD 380–435 billion , making it one of the most attractive food markets globally. Demand remains stable due to strong domestic consumption, high food quality standards, and a well-developed retail and distribution system. Within this ecosystem, the food manufacturing sector plays a central role . Japan’s food processing industry alone pro

Entering the Japanese market is often seen as a strategic milestone for global companies. Japan is the world’s third-largest economy, home to sophisticated consumers, advanced technology, and globally respected corporations. However, partnering with Japanese companies requires more than a strong product or competitive pricing. Before you officially launch operations or sign partnership agreements, there are several important factors to understand. 1. Trust Comes Before Transa