Japan’s pet industry is one of the most developed and distinctive pet markets in the world. While the total number of pets is relatively stable, spending per pet continues to rise , driven by demographic change, urban living, and a strong tendency to treat pets as family members rather than animals. Market size and growth outlook Japan’s overall pet-related market—including food, products, and services—is estimated at around USD 21–22 billion as of 2024 . Looking ahead, many