Greetings & Work Culture Edition When partnering with Japanese companies, many overseas businesses focus on contracts, pricing, and deliverables. However, long before a contract is signed, trust is built (or lost)  through everyday interactions — especially greetings and work culture . In Japan, these are not “soft” details. They are signals of credibility, seriousness, and long-term intent . 1. Greetings are not formalities — they define the relationship In many global marke