Japan’s anime industry is often viewed as a creative sector centred on studios and TV series. In reality, it operates as a large-scale IP business , where long-term value is created through rights management and secondary monetisation  rather than animation production alone. Market size: anime as a trillion-yen IP economy Japan’s anime market has expanded rapidly, driven by global demand and licensing. The total anime market reached approximately ¥3.35 trillion in 2023 , mark